How to generate excitement about your company

03/26/2013 | Inc. online (free registration)

Your company's marketing efforts will be more likely to resonate with consumers if you give them a simple message to share with their friends, make them feel valued and provide them with engaging experiences, Marla Tabaka writes. "Your audience will naturally generate buzz if you give them a reason to talk about you, offer them a good laugh with a fun video, or touch their hearts through a program that gives back," she writes.

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