Many companies are reinvesting digital marketing savings

03/26/2013 | eMarketer

Many marketers are using the money they've saved by marketing via digital platforms to invest in additional digital marketing, according to a Gartner survey of 250 large U.S. companies. Media companies spent an average of 12.7% of their total revenue on marketing and assigned 3.9% of total revenue to digital buys, leading all other sectors. The same marketers say they expect to increase total marketing spending by an average of 6% in 2013, with the media sector projected to have the largest increases, according to Gartner.

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