McCann Erickson New York turns up its social media focus

03/26/2013 | New York Times (tiered subscription model), The

McCann Erickson New York is launching an expansion of its McCann Social division -- which will now be called McCann Always On -- with plans to add about 30 employees. The division, under the direction of global chief Kandace Hudspeth, will help brands such as Nestlé and General Mills run their social media marketing operations. "I grew up in digital," Hudspeth says. "I'm a digital native, and I believe in the opportunity that brings."

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