Meet the online ad business's top enforcer

03/26/2013 | Adweek

Genie Barton of the Council of Better Business Bureaus is the top enforcer for the Digital Advertising Alliance's AdChoices program, and she says critics of the self-regulatory effort should stop griping. AdChoices is a robust program backed by the regulatory powers of the Federal Trade Commission, Barton says, and fills a niche that federal regulators would otherwise lack the resources to monitor. "Given how limited government resources are, everyone benefits by having self-regulation," she says.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Digital Ad Sales Systems
Discovery Communications
New York, NY
Director of Sales, East Coast
DeviantART
NY, NY
Product Marketing Consultant
Sand Cherry Associates
Philadelphia, PA
Coordinator, Mobile Marketing Center of Excellence
Interactive Advertising Bureau
New York, NY
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations