Meet the online ad business's top enforcer

03/26/2013 | Adweek

Genie Barton of the Council of Better Business Bureaus is the top enforcer for the Digital Advertising Alliance's AdChoices program, and she says critics of the self-regulatory effort should stop griping. AdChoices is a robust program backed by the regulatory powers of the Federal Trade Commission, Barton says, and fills a niche that federal regulators would otherwise lack the resources to monitor. "Given how limited government resources are, everyone benefits by having self-regulation," she says.

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