Mountain Dew goes mobile, social to introduce new drink

03/26/2013 | Mobile Marketer

Mobile, expandable banner ads on ESPN's mobile site invite users to learn more about Mountain Dew's new Kickstart beverage and spread the word via social media. The mobile-optimized page includes an appeal for users to share moments on a Dawn Patrol Report by tagging their Instagram photos.

View Full Article in:

Mobile Marketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA