Narrow geofences can help marketers and crime fighters

03/26/2013 | Directions Magazine

Maponics is creating specialized geofence data sets that can help marketers and safety officials. The company has developed narrow shopping district boundaries as well as geofencing for college campuses and venues such as sports arenas and amusement parks. Such narrow data sets can help target customers but also aid police working to ensure campus or arena security.

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