'Psych' fans get to choose the ending for 100th episode

03/26/2013 | Washington Post, The

USA Network will let fans of its show "Psych" choose the ending to its 100th episode by voting via social media. Viewers will choose from three possible endings during the show, with East and West coast viewers getting the chance to vote for different outcomes. The viral marketing stunt is part of USA's long-standing approach to marketing the show through social media channels, instead of traditional venues, to cater to the show's devoted online fan base.

View Full Article in:

Washington Post, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA