'Psych' fans get to choose the ending for 100th episode

03/26/2013 | Washington Post, The

USA Network will let fans of its show "Psych" choose the ending to its 100th episode by voting via social media. Viewers will choose from three possible endings during the show, with East and West coast viewers getting the chance to vote for different outcomes. The viral marketing stunt is part of USA's long-standing approach to marketing the show through social media channels, instead of traditional venues, to cater to the show's devoted online fan base.

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