"Silver surfers" are still mostly snoozing

03/26/2013 | eMarketer

The over-65 demographic remains a sleeping giant when it comes to Web use, marketers say. Only about half of seniors are regular Web users, and less than one-quarter of senior mobile-phone users own smartphones. "And while there may be talk of old folks interacting with grandchildren on Facebook, social networking penetration among seniors is low," this article notes.

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