Starbucks offer shows Groupon the power of mobile deals

03/26/2013 | MobileCommerceDaily.com

A Groupon offer for a half-price Starbucks deal prompted enough demand to crash the system. More than 100,000 people bought the offer to apply a $10 deal online, through the coffeemaker's mobile applications or with an existing Starbucks card, Chantal Tode writes. "While the daily deals provider has been struggling for a while, offers such as this show the power of the right deal coupled with easy mobile purchase and redemption to drive results," Tode writes.

View Full Article in:

MobileCommerceDaily.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY