Honda touts green branding with Wieden's help

03/27/2009 | Adweek

Wieden + Kennedy, Amsterdam, has created a 60-second ad for Honda Motors Europe to introduce its new Insight Hybrid and tout its green-friendly credo. The effort focuses on Honda's Eco Assist technology, which includes a digital display with an image of a flower that sprouts when a driver is using the vehicle in a more eco-friendly way, according to this article.

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