How B2B marketers can fix their social lead-gen efforts

03/27/2012 | HubSpot.com

Almost two-thirds of business-to-business marketers are not generating leads from their social media programs, according to a HubSpot survey of more than 3,000 businesses. Making sure that landing pages contain the forms for lead generation and that calls-to-action are integral to the communications strategy are some of the ways marketers can improve their lead-gen results, writes Rebecca Corliss. Be sure to include a mixture of original content, content from other sources and calls to your home page, she writes.

View Full Article in:

HubSpot.com

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA
Senior SEO Strategist
iCrossing, Inc.
New York, NY