Although the outlook for overall marketing budgets over the next 12 months is bright, traditional media stand to lose ground as new spending is channeled into digital, according to a survey of marketing officers by Duke University's Fuqua School of Business. While digital spending is projected to increase 12.8%, dollars directed to traditional media are expected to decline 0.8%.
Marketing spend is expected to rise, but mainly in digital
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American City Business Journals/The Business Journals