Ritz cracker mobile ad incentivizes users with coupon

03/27/2012 | MobileCommerceDaily.com

A Pandora-based iPhone ad that offers coupons for a new Ritz cracker product gives mobile users an incentive to click. The landing page from the ad also directs users to the nearest QuikChek location where the coupon can be redeemed at checkout using the phone's GPS technology.

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