Ritz cracker mobile ad incentivizes users with coupon

03/27/2012 | MobileCommerceDaily.com

A Pandora-based iPhone ad that offers coupons for a new Ritz cracker product gives mobile users an incentive to click. The landing page from the ad also directs users to the nearest QuikChek location where the coupon can be redeemed at checkout using the phone's GPS technology.

View Full Article in:

MobileCommerceDaily.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY