70% of workers can't identify their company's strategy

03/27/2013 | TheConversation.edu.au (Australia)

Less than 30% of workers can pick their company's publicly stated strategy from a randomized group of six strategy statements, Australian researchers have found. The companies involved still performed well, Timothy Devinney writes, perhaps suggesting that strategic awareness matters less than some people think. "What we are seeing is that even for the best firms, the 'vision thing' may not matter all that much," he writes.

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