Analysts: Adopting Big Data means looking at customers differently

03/27/2013 | Wall Street Journal, The

Most companies are slow to adopt Big Data because of the associated data-management issues, Noel Yuhanna and Mike Gualtieri write. "The key to success is implementing a multidimensional view that helps individualize and contextualize customer experiences, deliver new customer insights, and create new opportunities for businesses to deliver differentiated experiences," they write. However, that might necessitate "a new IT architecture" that supports faster insights, handles large amounts of data and enables predictive analytics.

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