Analysts: Adopting Big Data means looking at customers differently

03/27/2013 | Wall Street Journal, The

Most companies are slow to adopt Big Data because of the associated data-management issues, Noel Yuhanna and Mike Gualtieri write. "The key to success is implementing a multidimensional view that helps individualize and contextualize customer experiences, deliver new customer insights, and create new opportunities for businesses to deliver differentiated experiences," they write. However, that might necessitate "a new IT architecture" that supports faster insights, handles large amounts of data and enables predictive analytics.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA