Brands are sending 5.4% more e-mail than they did a year ago, according to an Experian Marketing report. Click rates were highest on the weekend, when overall volumes were lowest. "Flooding consumers' inboxes with email isn't necessarily having the desired effect," Lucia Moses writes.
As brands send more e-mail, customers click more on low-volume days
SmartBrief Job Listings for Retail
Crescent Electric Supply Co.
|Lee's Summit, MO|
|Director Merchandising Systems||
Tractor Supply Company
Arett Sales Corporation
|Senior Manager, Internal Communications - Old Navy-140116-||
Gap Inc./Old Navy Headquarters
|SAN FRANCISCO, California|