Coke sees emerging-brand opportunities

03/27/2013 | FoodNavigator

Deryck van Rensburg, president of venturing and emerging brands at Coca-Cola, says one-third of the beverage giant's business during "the next five to 10 years could come from disruptive brands in categories that do not exist today." The team, created in 2007, has invested in brands including Honest Tea, ZICO coconut water and FUZE juice.

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