Column: Social media allows customer contact beyond the guest stay

03/27/2013 | eHotelier.com

Hoteliers can -- and should -- employ social media strategies to get in touch with their guests before, during and after their hotel stay, writes Debbie Allen, founder of TheThingsWomenWant.com. The social media space can be an avenue for the hotel to provide guests with online, real-time concierge services to enhance their experience, Allen writes.

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