Interpublic's Weber Shandwick has launched a new unit, MediaCo, tasked with handling content marketing, native ads and digital media buying. The move is a sign of the big boom in content and native advertising, says Chris Perry, global head of digital. "Over the last 60-90 days, this whole area of the business has caught fire, not unlike how we saw social media catch fire four to five years ago," he explains. "We see this part of the business becoming inevitable for clients to get into."
Content marketing is the new social, says Weber Shandwick exec
SmartBrief Job Listings for Media
|Online Advertising Specialist||
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||