CVS gives iPad shoppers a virtual look at store aisles

03/27/2013 | MobileCommerceDaily.com

CVS is giving its retail aisles a virtual, 3D feel within its interactive iPad application, Chantal Tode writes. CVS "designed a new CVS/pharmacy iPad app that is not only innovative, but engaging and fun, mimicking the in-store experience," says Brian Tilzer, CVS senior vice president and chief digital officer, adding the improvements will migrate to other tablet platforms soon.

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