Ditch the elevator pitch and try these alternatives

03/27/2013 | Forbes

You've probably heard of the elevator pitch -- a 30-second description of what your company does -- but how about the one-word pitch? "Reducing your point to a single word demands discipline and forces clarity," according to author Daniel Pink. For example, Barack Obama's one-word pitch during the 2008 presidential campaign was "hope." Alternatively, you could try to phrase your pitch in the form of a question or in the form of a story, Pink says.

View Full Article in:

Forbes

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Vice President, Science and Regulatory Affairs
American Beverage Association
Washington, DC
Director - Career Services
The Culinary Institute of America
Hyde Park, NY
Vice President, HEDIS & Performance Outcomes
CareSource
Dayton, OH
Director of Contracting and Compliance
CareFirst BlueCross BlueShield
Multiple Locations, MD