Gyft wants mobile game developers to offer gift card prizes

03/27/2013 | TechCrunch

Gyft is opening its application programming interface to the general developer community, Sarah Perez writes. The gift-card oriented app is especially looking for mobile game developers to start offering Gyft cards as rewards. "A lot of developers out there have points, rewards, and unredeemed credits, and they want to offer a way for their users to cash out those points or credits," says CEO Vinny Lingham. Already, Yappem is integrating Gyft into its social network for customer interaction with brands.

View Full Article in:

TechCrunch

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA