J.C. Penney plans to raise prices on store brands such as St. John's Bay, jcp, Stafford and Arizona, then lower them to appear as a discount. "While our prices continue to represent a tremendous value every day, we now understand that customers are motivated by promotions and prefer to receive discounts through sales and coupons applied at the register," says spokeswoman Daphne Avila.
J.C. Penney changes pricing strategy on store brands
SmartBrief Job Listings for Retail
|Customer Care Director||
|Multichannel eCommerce Merchant||
Tractor Supply Company
|Senior Manager, Account Collections||
Wal-Mart Stores, Inc.
|Site Merchandise Manager||
Dick's Sporting Goods
|Macy's Director, Operations Omni Initiatives||
|New York, New York|