J.C. Penney changes pricing strategy on store brands

03/27/2013 | Reuters

J.C. Penney plans to raise prices on store brands such as St. John's Bay, jcp, Stafford and Arizona, then lower them to appear as a discount. "While our prices continue to represent a tremendous value every day, we now understand that customers are motivated by promotions and prefer to receive discounts through sales and coupons applied at the register," says spokeswoman Daphne Avila.

View Full Article in:

Reuters

Published in Briefs:

SmartBrief Job Listings for Retail

Job Title Company Location
Product Manager
Smithsonian Museum Retail
Washington, Dist. Columbia
Mgr of Merchandising and Supply Chain Systems
BJ's Wholesale Club
Westborough, Massachusetts
communications program manager, Partner Resources-Seattle, WA
Starbucks
Seattle, Washington
director, mobile engineering, Global Technology - Seattle, WA
Starbucks
Seattle, Washington
Sr. Social Media Specialist
DSW
Columbus, Ohio