Kroger turns focus to organic and natural

03/27/2013 | BevNet.com

Kroger has developed an internal policy of introducing natural and organic products, under private and emerging brands. For example, the retailer has partnered with beverage-brand incubator L.A. Libations, which is helping with beverage merchandising and will have "Taste of Tomorrow" coolers at more than 80 stores.

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