Mobile search ad spending doubled in 1st quarter

03/27/2013 | MediaPost Communications

Spending more than doubled for search ad spending on both tablets and smartphones in the first quarter, according to an IgnitionOne report. The growth came even as overall search ad spend exhibited no growth, indicating that marketers were transferring outlays from PCs to mobile devices.

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MediaPost Communications

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Mobile App Acquisition Manager
Publishers Clearing House
New York, NY