Premium support is popular wellness trend among employers

Rochester, N.Y., area employers, including the University of Rochester, Unity Health Systems and Excellus BlueCross BlueShield, are using discounts on premiums as part of their wellness plans, linking participation in health screenings or other activities to lower employee insurance costs. Bruce Elliott of the Society for Human Resource Management said premium support is a trend that will continue and is especially attractive to self-funded companies.

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Rochester Democrat and Chronicle (N.Y.) (tiered subscription model)

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