Solve unmet needs to differentiate your company

03/27/2013 | Duct Tape Marketing

Finding a way to set your company apart from the competition is key for long-term success, John Jantsch writes. But, he notes, "it's not enough to simply be different; you've got to be different in a way that offers extreme value and solves problems people are ready to pay for." You can do this by asking your customers questions to uncover needs that aren't being met by the marketplace, he writes.

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