Solve unmet needs to differentiate your company

03/27/2013 | Duct Tape Marketing

Finding a way to set your company apart from the competition is key for long-term success, John Jantsch writes. But, he notes, "it's not enough to simply be different; you've got to be different in a way that offers extreme value and solves problems people are ready to pay for." You can do this by asking your customers questions to uncover needs that aren't being met by the marketplace, he writes.

View Full Article in:

Duct Tape Marketing

Published in Briefs:

SmartBrief Job Listings for Business

Job Title Company Location
Vice President, HEDIS & Performance Outcomes
CareSource
Dayton, OH
Pharmacy Benefit Analyst/ Auditor
Confidential
Nationwide, SL_Nationwide
Vice President, Girls and Women Strategy
United Nations Foundation
Washington, DC