USA's creative marketing push for "Psych" pays off

03/27/2013 | Variety (subscription required)

USA Network's marketing team has used social media promotions, music, tours, appearances and inside jokes to continue to build buzz -- and loyalty -- for the longtime series "Psych." The effort has paid off, with "Psych" boosting its 18-to-49 number by 22% for its latest season debut.

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