USA's creative marketing push for "Psych" pays off

03/27/2013 | Variety (subscription required)

USA Network's marketing team has used social media promotions, music, tours, appearances and inside jokes to continue to build buzz -- and loyalty -- for the longtime series "Psych." The effort has paid off, with "Psych" boosting its 18-to-49 number by 22% for its latest season debut.

View Full Article in:

Variety (subscription required)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY