Web designers looking to increase user engagement should consider introducing game elements into their websites, says Gigya marketing manager Victor White. A Gigya study of billions of user actions on branded sites found that gamified design elements helped increase commenting by 13%, social sharing by 22% and content discovery by 68%.
User engagement is all in the game, study finds
SmartBrief Job Listings for Media
|Online Advertising Specialist||
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||