User engagement is all in the game, study finds

03/27/2013 | VentureBeat

Web designers looking to increase user engagement should consider introducing game elements into their websites, says Gigya marketing manager Victor White. A Gigya study of billions of user actions on branded sites found that gamified design elements helped increase commenting by 13%, social sharing by 22% and content discovery by 68%.

View Full Article in:

VentureBeat

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY