Why customers make the purchasing decisions they do

03/27/2013 | Harvard Business Review online

Understanding the way consumers make buying decisions is more critical than ever in today's fast-moving world, as evidenced by the success of Costco and Warby Parker, writes author and Wharton School professor Barbara E. Kahn. "First, consumers recognize a need, then they search for information about products that might solve that need, they create a consideration set, and finally make a choice."

View Full Article in:

Harvard Business Review online

Published in Briefs:

SmartBrief Job Listings for Retail

Job Title Company Location
Director of Retail Operations
Green Bay Packers, Inc.
Green Bay, Wisconsin
Allocation Manager
Christmas Tree Shops
Union, New Jersey
Manager/Buyer, General Merchandise & Clothing
New York University
New York, New York
Supply Chain - Senior Specialist
Total Wine & More
Potomac, Maryland
Product Developer/Technical Designer
Build-A-Bear Workshops, Inc
St.Louis, Missouri