Why magazine advertisers need to tailor for tablets

03/27/2013 | Luxury Daily

Just 7.5% of the Robb Report's print subscribers activate the digital version, so the tablet edition offers advertisers "extended reach to a new and qualified audience," helping to "add value to the print sale," says John Anderson of CurtCo Media, which publishes the magazine. Advertisers need to recognize that magazine tablet-app audiences are separate from print and "take the time to tailor their placements to each group," Tricia Carr writes.

View Full Article in:

Luxury Daily

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Digital Ad Sales Systems
Discovery Communications
New York, NY
Director of Sales, East Coast
DeviantART
NY, NY
Product Marketing Consultant
Sand Cherry Associates
Philadelphia, PA
Coordinator, Mobile Marketing Center of Excellence
Interactive Advertising Bureau
New York, NY
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations