AT&T AdWorks joins with Foursquare to link ads, location service

03/28/2012 | Adweek

AT&T AdWorks will test a program with an undisclosed retailer that will let smartphone users check in to locations via the Foursquare service through mobile ads provided by ad company Celtra. Celtra chose to include the Foursquare capability because of an "intersection of advertisers' interests in social, local and mobile," said Maria Mandel Dunsche of AT&T AdWorks.

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