Become the master of your niche

03/28/2012 | BPlans.com

Being part of the niche that your business caters to can give you a leg up on the competition, Natalie MacNeil writes. "Being a part of your own niche will help you tell your own stories about problems you faced or adventures you've had," she writes. You should understand the needs of your target customers and verify your assumptions about them.

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