How AMC aims for the unexpected with its content

03/28/2012 | Advertising Age (tiered subscription model)

AMC cultivates the unexpected, whether that means offering its own spin on genre shows, such as "The Killing," or programming very different shows, such as "Walking Dead" and "Mad Men," on the same night, AMC Networks President Charlie Collier said at an industry event. The idea behind the push into original programming was to offer a higher-quality platform for marketers, Collier said. AMC is adding unscripted fare to the mix in the form of a new series, "The Pitch," which is about the ad industry.

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