How B2B marketers can experiment with Pinterest

03/28/2012 | LouisFoong.com

Pinterest might be an interesting play for business-to-business marketers some day, but with typically less visual content to share, it might well not boost the bottom line, argues Louis Foong. That warning aside, Pinterest could be a good site to pin charts or graphs, pictures of your execs that humanize the brand, and video from focus groups, customer meetings or executive appearances.

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