Bottled water packaging makes a splash

03/28/2013 | BevNet.com

Premium water brands use high-quality bottles to convey a feeling of luxury. "I think that it’s almost a disconnect if it looks too cheap, and you’re charging the amount of money that you’re charging," said Paula Grant, founding partner of design agency Flood Creative. Brands are embracing the idea of packaging as art by using distinctive design elements and materials that give a sense of luxury, such as glass.

View Full Article in:

BevNet.com

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Executive Chef
University of Southern California
Los Angeles, CA
Culinarians, Chefs, Sous Chefs, Kitchen Management Training
Hillstone Restaurant Group
New York City, NY
Director - Web Marketing
The Culinary Institute of America
Hyde Park, NY
Hospitality and Customer Service Instructor
The Culinary Institute of America
San Antonio, TX
Director of Food and Beverage Operations
The Culinary Institute of America
San Antonio, TX