Bottled water packaging makes a splash

03/28/2013 | BevNet.com

Premium water brands use high-quality bottles to convey a feeling of luxury. "I think that it’s almost a disconnect if it looks too cheap, and you’re charging the amount of money that you’re charging," said Paula Grant, founding partner of design agency Flood Creative. Brands are embracing the idea of packaging as art by using distinctive design elements and materials that give a sense of luxury, such as glass.

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