Centers for Disease Control readies new anti-smoking campaign

03/28/2013 | Wall Street Journal, The

New anti-smoking advertisements from the U.S. government fall short of the intense package graphics that were recently turned back by a court challenge, but they still use "explicit images and messages to persuade Americans to quit," write Betsy McKay and Mike Esterl. The $48 million "Tips from Former Smokers" campaign is funded by the Affordable Care Act and will be run through the Centers for Disease Control. The CDC says the federal government's first paid campaign last year yielded impressive results, spurring more than 200,000 additional calls to a quit line.

View Full Article in:

Wall Street Journal, The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA