Centers for Disease Control readies new anti-smoking campaign

03/28/2013 | Wall Street Journal, The

New anti-smoking advertisements from the U.S. government fall short of the intense package graphics that were recently turned back by a court challenge, but they still use "explicit images and messages to persuade Americans to quit," write Betsy McKay and Mike Esterl. The $48 million "Tips from Former Smokers" campaign is funded by the Affordable Care Act and will be run through the Centers for Disease Control. The CDC says the federal government's first paid campaign last year yielded impressive results, spurring more than 200,000 additional calls to a quit line.

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