EA exec: Digital games may represent half of sales in 2 years

03/28/2013 | Bloomberg Businessweek

Peter Moore, chief operating officer of Electronic Arts, said Thursday that digital games, downloaded from the Internet, may make up 50% of the company's sales by 2015. "In two years we could be looking at the tipping point where digital becomes bigger than the traditional core," he said. The downloading seen with February's release of EA's free Real Racing 3 mobile game could signal that trend, according to Moore. "It taught us that the business model of the future is bringing in a larger sampling of consumers with a free-to-play mechanic," Moore said. "We're seeing the balancing now of other platforms against the console."

View Full Article in:

Bloomberg Businessweek

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Sr. Merchandiser - Womens Apparel
Blair LLC
Warren, Pennsylvania
SVP/CHIEF MERCHANDISING OFFICER
Navy Exchange Service Command (NEXCOM)
Virginia Beach, Virginia
Sr. Buyer
Norm Thompson Outfitters
Hillsboro, Oregon
Financial Planning and Analysis Manager
Orchard Brands
Beverly, Massachusetts
Logistics Systems Analyst
Steve Madden
Long Island City, New York