Energy BBDO brings airline food to life in spot for Orbit gum

03/28/2013 | Adweek/AdFreak blog

Airline food and nachos at a polo match come to life in new spots for Orbit gum from Energy BBDO. The annoying characters are sent packing by the gum, in a continuation of the "Don't let food hang around" theme. "The challenge moving forward is to keep the campaign fresh, lest the talking-food joke repeats on you and spoils the fun," writes David Gianatasio.

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