FTC updates its .Com Disclosures guidance

03/28/2013 | FDALawBlog.net

The Federal Trade Commission has revised its 13-year-old online disclosure guide, to accommodate the smaller screens of smartphones and the character limits of some social media. New guidelines cover "clear and conspicuous" disclosures, and how they are affected by scrolling, as well as use of hyperlinking and pop-up ads. While the guidance is not binding on the FDA, experts believe the FTC's updates are helpful to companies regulated by the FDA as they create advertisement and social media content.

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