How early online community support fueled Chobani yogurt's success

03/28/2013 | Fast Company online

Chobani's early commitment to social engagement and the community it built online for what the company calls its "Chobani-acs" were key drivers of the Greek yogurt maker's early viral growth, marketing director Niel Sandfort said. Fans were so effective at spreading the word that Chobani, launched in 2007, spent nothing on advertising until 2011. "You need a community where fans can share their expression of the brand so new fans can see passion for the product," he said.

View Full Article in:

Fast Company online

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY