How to promote sales coaching in your organization

03/28/2013 | SalesTrainingConnection.com

Sales coaching is critical for the success of your organization, so it's important to instruct your managers on how to do it correctly, writes Richard Ruff, co-founder of Sales Horizons. He explains how one company used a four-step process to promote sales coaching that involved providing managers with training and having them observe representatives in the field.

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