How to use content marketing to build credibility

03/28/2013 | AdvisorOne

Marketing through websites and e-mail newsletters can be effective if the content you include offers advice or engaging content before attempting to pitch a sale, writes Kirk Hulett of Securities America Financial. "The guiding principle of this tactic is providing your target market (including prospective and existing clients) information that will help them solve a problem or further their buying decision without talking about how you specifically can fulfill that need," he writes.

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