Mobile key as paid-search ad spend increases

03/28/2013 | MediaPost Communications

Growing adoption of tablet devices may have been one reason for a first-quarter rise in cost per click -- following six quarters with no increases -- and a 33% increase in client spend for paid search, according to a Covario report. Click-through rates were also up by double digits, both by comparison with the previous quarter and the year-earlier period. Meanwhile, first-quarter mobile advertising more than doubled globally from a year before, also growing 51% from the fourth quarter.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY