Product videos spur WOMM, survey finds

03/28/2013 | MediaPost Communications

More than 4 in 10 consumers say they are more likely to share a product video than other types of product content, according to a survey from Invodo. Almost 6 in 10 consumers said a product video gives them greater confidence about buying. The survey results suggest that companies need to pay particular attention to creating product videos to get consumers talking about their brand, writes Daisy Whitney.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY