Product videos spur WOMM, survey finds

03/28/2013 | MediaPost Communications

More than 4 in 10 consumers say they are more likely to share a product video than other types of product content, according to a survey from Invodo. Almost 6 in 10 consumers said a product video gives them greater confidence about buying. The survey results suggest that companies need to pay particular attention to creating product videos to get consumers talking about their brand, writes Daisy Whitney.

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