Product videos spur WOMM, survey finds

03/28/2013 | MediaPost Communications

More than 4 in 10 consumers say they are more likely to share a product video than other types of product content, according to a survey from Invodo. Almost 6 in 10 consumers said a product video gives them greater confidence about buying. The survey results suggest that companies need to pay particular attention to creating product videos to get consumers talking about their brand, writes Daisy Whitney.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY