Spa industry leader's memoir details her path

03/28/2013 | Intuit Small Business Blog

"Living Your Dream," a newly published memoir by Sheila Cluff, creator of the country's first spa and one of the founders of the International Spa Association, charts the ups and downs of Cluff's career from personal tragedy to business triumph. Cluff, founder of The Oaks at Ojai in California, says one of her biggest challenges was changing Americans' early perceptions of spas -- perceptions that were almost entirely negative.

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