Tie your marketing plan to future goals

03/28/2013 | Fox Business Small Business Center

Keep your future goals in mind when formulating your marketing strategy, writes Walter Dailey, creative director for DSV Media. "Once you have solidified your ultimate destination, you are now free to figure out what marketing path will lead you there," he writes. Adapt your marketing strategy if a particular tactic isn't generating results, and stay focused on the long term, he recommends.

View Full Article in:

Fox Business Small Business Center

Published in Briefs:

SmartBrief Job Listings for Business

Job Title Company Location
Manager, Technical Staffing
U.S. Cellular
Chicago, IL
Human Resource Director
Confidential
Salt Lake City, UT
Vice-President of Global Sales
Lindsay Corporation
Hartland, WI
Chief Operations Officer
Delta Community Supports
Blue Bell, PA
Administrative Management Specialist
Smithsonian Institute
Washington, DC