TV viewing is up, with help from ad-driven cable nets

03/28/2013 | MediaPost Communications

Ad-driven cable networks helped boost the average number of hours of TV viewing per person, per week in Q1 to 36, up from 35.6 in the same period last year, Turner Broadcasting is reporting, based on Nielsen data. Ad-driven cable made up 17.9 hours of watching, compared with 17.6 hours last year, while the four biggest broadcast networks contributed 8.4 hours, a slight dip from 2012. Rounding out the total was the "other" category, including Disney, premium pay networks and Spanish-language channels, which were up to 9.7 hours, compared with 9.4 hours last year.

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