What does your packaging say about your brand?

03/28/2013 | Supply & Demand Chain Executive online

Brands can use packaging to communicate their sustainability messages effectively, says Barton Seaver, sustainable-food director at the Center for Health and the Global Environment. Green labels and packaging types help brands differentiate themselves on the shelf, Seaver explains. "Packaging is no longer just a delivery mechanism -- it's a powerful communication tool," he says.

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