Why customers follow brands on social media

03/28/2013 | NetworkSolutions.com

Providing special deals and discounts might motivate some customers to follow your brand on social media, but it isn't the only way to build an audience. In fact, a study by Rhythm NewMedia suggests a large percentage of customers are motivated to follow brands to show their support for them. The study also found that many consumers are using mobile devices to access Facebook and Twitter several times throughout the day.

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